Leadership principles are important for Amazon — when they hire, when they do evaluations in the job etc. If you are preparing for an interview with Amazon, you should be expecting a lot of behavioral questions around these principles — sometimes direct, sometimes embedded in a technical question. The questions usually start like ‘tell me about a time when…’ and you should answer them by employing a STAR [Situation, Task, Action, Result] or SBI [situation, behavior, Impact] approach. You should try to measure the impact with Data (eg: dollar value, reduced latency, more visitors…
